Is your Aesthetic Business, Spa, Medspa or Aesthetic Practice Operating at Peak Efficiency?

1. Phone Conversions:

  • Is the person at your front desk able to effectively convert phone inquiries into consult appointments?

  • If so, what is their conversion rate?

  • Help close the sale at the front desk: retail/service? What is the retail to service ratio?

Our Staff Training Program either onsite or online or a combination of both will help you create a team of professionals that grow your cosmetic profits!

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2. Service Skills:

  • Is the person or persons performing the aesthetic or cosmetic services skilled in their delivery and outcome of the service?

  • Do customers/patients return often because of effective outcomes? If so, how often; return rate?

Our Topical Aesthetics Training will help you develop your staff into top level service providers that are able to provide add on services to your laser and injectible business.

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3. Big Picture Sales:

  • Is the person or persons performing the aesthetic service(s) skilled in painting a big picture for the patient, customer i.e.; in cross selling and up selling?

  • Are they able to start with lower ticket services and build into larger ticket sales; and vice versa?

  • Are they able to always incorporate home care compliance product sales into service sales?

  • Does every client/patient leave with an appointment for their next service?

Our Service and Sales Skills Training will help your staff comfortably advise and sell add on services and home care compliance retail products to all your cosmetic/aesthetic services. They will learn the art of the “soft sell of recommendation”.

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4. Experience:

  • Do all staff understand the value of the “experience” to the consumer. This means attitude of staff, i.e. treat not as a “patient” but a customer; equivalent to a ***** 5 Star hospitality service?

Your consumers are coming to your spa and/or aesthetic business for the purpose of looking better to feel better. The level of service to that consumer is a critical component of whether they return to your facility. Our Service Training Program ensures the “spa” treatment in all service procedures and protocols.

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5. Marketing:

  • Do you have a Marketing Plan and a Marketing Budget that you utilize monthly? (This does not have to cost much)

  • Do you capture information from your sales (email addresses, etc.) into a data base to market from? (It’s easier and much less expensive to add on to the sales ticket of a sold consumer then to bring in a new consumer.)

Most small businesses do not utilize their internal resources; i.e. staff and client/patient data base. Our Sales and Marketing Program recommendations will include in-house/internal promotions with staff and marketing campaigns in conjunction with outside marketing to fit within your budget.

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